Media and Discourse: A Study on the Relationship between Expert Discourse Authority and Popular Cognition from the Perspective of Network Communication

Abstract

This paper aims to explore how the authority of expert discourse affects the public’s cognition under the network environment. The research is based on the interaction between media and discourse, and reveals the innovation of network communication on expert authority construction and communication. Through literature analysis, the paper reveals the characteristics of expert’s discourse right in the field of network communication, such as instantaneity, interactivity and easy diffusion, and points out the challenges it faces, such as information overload and public cognitive error. The empirical part reveals the public’s acceptance of expert information and its influential factors through the large-scale public trust investigation. The research finds that the experts’ professional knowledge, reputation, communication ability and network environment transparency all affect the public’s perception of the experts’ discourse authority to a certain extent. At the same time, it discusses how the network environment shapes the public’s cognitive model and how the experts adjust their discourse strategies to adapt to this change. The conclusion emphasizes that understanding and coping with the relationship between expert discourse authority and public cognition under the network environment is of great significance for improving the efficiency and credibility of information dissemination and guiding healthy public opinion. By combining theoretical analysis with empirical research, the study provides a new perspective and enlightenment for media research, public psychology and network information communication strategy. 01-13 Media and Discourse A Study on the Relationship between Expert Discourse Authority and Popular Cognition from the Perspective of Network Communication 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook