A Study of the Relationship between the Spiral of Silence and Online Group Stress in the Perspective of Orientation Needs

Abstract

This paper explores the relationship between the spiral phenomenon of silence and network group pressure from the perspective of oriented demand. Based on the theory of oriented needs, this paper uses questionnaires and interviews to reveal the individual’s choice behavior in network information and its impact on the silence spiral. The study found that the directional demand and network group pressure interact: directional demand weakens the influence of group pressure, and group pressure will in turn affect individual directional demand. This paper not only enriches the theory of the spiral of silence and network group pressure, but also provides a new perspective for understanding the network. The combination of questionnaires and interviews provides comprehensive and in-depth data support for relevant research, which has important theoretical and practical significance. 95-106 A Study of the Relationship between the Spiral of Silence and Online Group Stress in the Perspective of Orientation Needs 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook