Acceptance and Recommendation : A Study on the Willingness to Accept Sora ‘s Video Technology

Abstract

As an emerging text-to-video technology, Sora, like other new technologies, the user ‘s satisfaction and willingness to continue to use determine the development and application scenarios of the technology. Based on Rogers ‘ innovation diffusion theory and technology acceptance model, this paper analyzes users ‘ willingness to accept new technologies. The study found that users ‘ willingness to recommend new technologies is stronger than their willingness to use, and ease of use and time cost perception have a certain impact on willingness to use. The sustainable development of new technologies needs to be further explored. 41-52 Acceptance and Recommendation A Study on the Willingness to Accept Sora ‘s Video Technology 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook