Research on the “pseudo-resistance” of online short plays to gender hegemony from the perspective of media production

Abstract

With the rise of the feminist movement and women becoming the mainstay of the consumer market, the entertainment sector has become more and more focused on women’s needs, the stereotypes of women in film and television have gradually been corrected, with the emergence of online short plays featuring absolute female protagonists who rebel against gender hegemony. However, this kind of short plays embodies a kind of “pseudo-rebellion” phenomenon. this paper chooses three female-oriented short plays with the highest popularity in the first half of 2024 in DouYin as the research object, adopts the methods of text analysis and narrative analysis, and draws the following conclusions through decoding: in character image, the difference between male and female characters still reflects the hidden gender hegemony, men have more perfect images while women are stereotyped. In content, women still do not have actual means of resistance that rely on them. In narrative, female characters have stronger instrumental attributes. 26-35 Research on the pseudo-resistance of online short plays to gender hegemony from the perspective of media production 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook