Analysis of reading transfer behavior of wechat readers based on self-determination theory

Abstract

In recent years, with the widespread adoption of mobile internet, user reading habits have shifted from paper to digital formats, and digital reading platforms, such as WeChat Reading APP, have seen rapid growth. WeChat Reading, which uses WeChat friend relationships as a social context, offers unique insights into the motivations behind users 'reading behavior changes. This study analyzes the reading behavior shift of WeChat Reading platform users through in-depth interviews, using self-determination theory to explore the intrinsic motivational connections between the functions of digital reading platforms and user behavior shifts. The findings indicate that the technical advantages, information visualization, and social features of the WeChat Reading platform can meet users' needs for autonomy, competence, and relationships, respectively, thereby facilitating the transition from paper books to e-books.