Media City: A Study of “must-visit ” City Brand Communication in the Perspective of Media pilgrimage

Abstract

With the popularity of social media platforms, popular check-in videos have become a new focus, affecting user gaming behavior. This article takes “Zibo Barbecue”, “Southern Little Potato” and other tourist cities as the background, and uses audience survey and in-depth interview methods as the main research methods to conduct a detailed study on how watching internet celebrity check-in videos affects user decision-making behavior and triggers media pilgrimage, thereby achieving co-creation of urban brand value. We have found through research that internet celebrity visit videos act on audiences through popular topics and internet buzzwords, causing them to develop a herd and verification mentality, which in turn affects user behavior. This phenomenon is more pronounced among young people. By sharing user check-in behavior records, the value co-creation of urban brand communication has been achieved. 90-100 Media City A Study of must-visit City Brand Communication in the Perspective of Media pilgrimage 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook