Research on Irrational Communication Behaviors in Social Media Public Opinions from the Perspective of Mass Aggregation Communication

Abstract

With the rapid development of the Internet, the use of social media has become even more widespread. The irrational spread stemming from social media opinions has always been a research object that scholars closely follow. This paper analyzes the formation, impact, and coping methods of irrational spread from the perspectives of psychology, economics, sociology, and communication. The core arguments of this paper are as follows: Firstly, it analyzes the explicit behaviors of online irrational spread; secondly, it analyzes the formation and dissipation of irrational public opinions; finally, it analyzes the impact of irrational public opinions and the corresponding coping strategies, thus providing a new perspective for the analysis of irrational spread behaviors. 134-145 Research on Irrational Communication Behaviors in Social Media Public Opinions from the Perspective of Mass Aggregation Communication 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook