Research on Short-Distance Travel Experience and Optimization Strategies of College Students in the Pearl River Delta Driven by “Dazi Social Interaction”

Abstract

Against the backdrop of digital technology reshaping the modes of youth interaction, “Dazi social interaction” has become a significant engine driving short-distance travel among college students in the Pearl River Delta. Unlike traditional models of traveling with relatives and friends, “Dazi travel” exhibits distinct characteristics of interest-orientation, clear boundaries, and high fluidity. However, this tourism model based on weak ties faces multiple dilemmas in practice: a high rate of last-minute cancellations stemming from relational fragility, weakened decision-making autonomy due to algorithm dependence, the alienation of experience caused by performative intimacy, and a vacuum in rights protection under the absence of regulation. To address these issues, this paper proposes building a multi-stakeholder co-governance system: establishing a trust defense line of “real-name authentication plus performance guarantee” on the platform side, an escort mechanism of “micro-travel registration plus literacy education” on the university side, developing “standardized plus personalized” fragmented products on the industry side, and guiding students to practice the action guidelines of “contract first plus anti-performance.” This approach aims to promote the transition of youth tourism from “wild growth” to “standardized symbiosis,” achieving a dual gain in emotional value and travel experience.