Innovation of Festival Party Programs in Cultural Programs in the New Era – A case study of Henan TV Wonderful Night Series

Abstract

In the cultural construction of the new period, cultural confidence and Chinese culture influence have become an important link in the development of national cultural soft power and the promotion of peoples sense of cultural gain and happiness. Henan TV constructs the value space with cultural value, achieves the core innovation in content, the narrative space in the narrative way, and the special cultural space in the form of communication. Based on the perspective of how cultural programs should create cultural confidence, this paper analyzes the innovative wonderful night series of Henan TV in the festival evening programs, so as to inspire other cultural programs when creating program content in innovative program forms.