Artistic Short Video and Media City: A Study on Urban Image Construction Art from the Perspective of Social Value Co-creation

Abstract

Web-celebrity city showed its unique charm on the new media platform through artistic short videos, and successfully constructed a distinct city image. This way of construction is significantly different from the era of mass media, with more emphasis on social interaction and value co-creation with netizens. From a macro point of view, the web-celebrity city accurately captures the communication characteristics of new media, highlights the characteristics of the city, and realizes the wide spread of the image. At the micro level, short videos delicately show urban life and culture, arousing resonance. This construction mechanism based on social value co-creation makes the web celebrity city get great attention in a short period of time, and provides a new idea for the city image dissemination. 101-111 Artistic Short Video and Media City A Study on Urban Image Construction Art from the Perspective of Social Value Co-creation 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook