“Then and now”: Change in BRICS film markets, 2009–2022

Abstract

The BRICS countries (Brazil, Russia, India, China and South Africa) have gradually increased their economic and cultural influence worldwide in recent years. Their film industries, in particular, have progressively developed to gain a more important place in the global film market. This article compares the BRICS film markets to identify the similarities and differences in their development in the period from 2009 to 2022. Specifically, it analyses the degree of product and market diversification, the extent of government intervention in film markets, and the level of technological and product progress in each of the five countries. The research finds that similarities in film market development across the BRICS countries are linked to the influence of the wider global market environment. I argue that the film markets of the BRICS are slowly gaining international attention and prominence. This trend is exemplified in five original “Then and Now” infographics that I designed and created to visually capture key elements of change in BRICS film production from 2009 to 2022. 12-39 Then and now Change in BRICS film markets, 2009–2022 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook