Research on the media design strategy of local cultural landscape

Abstract

This study investigates the mediatization design techniques of rural cultural landscapes using the mediatization theory and spatial mediatization theory as a basis. Finally, it develops a design framework with three dimensions of “communication, space, and activity” and carries out practical tests using Yingjie Village, Zhanghe Town, Dongbao District, and Jingmen City as a case study. The research reveals that the communication layer design enhances and displays local cultural symbols; the space layer design improves the landscape’s interactivity and narrative; and the activity layer design creates a variety of immersive cultural activities. The study claims that by deeply integrating media technology, rural landscapes achieve a variety of goals, such as social engagement, cultural communication, and economic revival. 127-133 Research on the media design strategy of local cultural landscape 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook