The relationship between media form and public opinion under the media environment study

Abstract

Public opinion is a barometer of the society, which reflects the social emotion, social reality and the focus of public attention. Public opinion is the subjective reflection of the social public to the social reality within a certain period in a certain scope, which is the comprehensive reflection of the group thoughts, psychology, emotion, will and requirements. Public opinion not only reveals the potential crisis in the society, but also reflects the public’s opinions and attitudes on some problems and phenomena, revealing the contradictions and conflicts in the social reality. Nowadays, in the era of rich media, people’s different preferences for the use of media have created different types of media users, and they form different public opinions on specific events in the interaction of cyberspace. From the perspective of media environmental science, this paper takes “Fat Cat event” as an example, uses the questionnaire method to analyze the media use behaviors and characteristics of audiences who prefer to use text, video and audio one by one, and then explore the connection between media form and social public opinion. 146-156 The relationship between media form and public opinion under the media environment study 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook