A Study on the Application Strategies of Multimodal Visual Expression in the Interface Design of Digital Museum Guidance Systems

Abstract

As museums are shifting from digital archiving to experiential guidance, existing digital guidance interfaces suffer from visual overload, modal isolation and fragmented cognition, which weaken immersion and emotional resonance. This study uses qualitative analysis and case studies of representative digital museum projects in China and abroad, proposes a triangular structural model of visual-auditory-tactile collaboration in digital museum guidance interface design. On this basis, the study summarizes key design principles and scenario-based application strategies for multimodal guidance interfaces, provides a theoretical framework and practical reference for optimizing information transmission, enhancing immersive experience and improving the digital communication of cultural heritage.