Research on the Production Orientation of Film and Television Second Creation Works from the Perspective of Cognitive Surplus

Abstract

In the Internet era, with the rapid development of digital media technology, the market for second creation works of film and television has ushered in unprecedented development opportunities. Second creation works, with their unique fragmented and deconstructed forms, have broken the narrative framework of traditional film and television works, forming a huge audience and creator group, and profoundly affecting the dissemination and acceptance of film and television culture. Based on cognitive surplus theory and the uses and gratifications theory, this paper explores the reasons for the popularity of second creation works, their common traits, and the psychological or cultural needs of netizens they satisfy, through text analysis of the top 60 second creation works in the film and television section of Bilibili, combined with interview research. The research results show that second creation works, with their duration that conforms to netizens’ cognitive surplus characteristics, creative video images, and text content that precisely meets netizens’ needs, have become an important force in the dissemination of film and television culture, providing new ideas and references for the production and development of film and television second creation works.