A Study of the Communication Value of the Spanish “China Travel” Vlog on YouTube

Abstract

As China’s international communication capacity building enters a new stage of high-quality development, new communication means such as good sense communication, embodied communication and folk communication are gradually integrated into the cross-cultural communication system, which provides a new direction and impetus for accelerating the formation of international discourse power that matches China’s comprehensive national power and international status. This study takes the Spanish “China Travel” Vlog on the YouTube platform as the object of study, and adopts the content analysis method and text analysis method to analyze its cross-cultural communication value in the three value levels of cognition, emotion and behavior. The study shows that Spanish “China Travel” Vlogs construct cultural pictures and real China in cognition, stimulate developmental resonance and trust and empathy in emotion, and drive understanding of China and willingness to come to China in behavior.