Research on the Development of Li Nationality Totem Cultural Tourism Products in Hainan Through Cultural-Tourism Integration

Abstract

As the only tropical island province in China, Hainan’s Li ethnic totem has formed a unique artistic form, belief system, and dietary wisdom adapted to the tropical environment for the Li people, with nature worship as its core. These cultural elements constitute the life code of the Li civilization that has lasted for thousands of years. In recent years, under the background of the integration of culture and tourism, Li ethnic totem cultural and creative products mainly include architectural display products, Li brocade handicrafts, and folk activity products. In the development process, there are still problems such as cultural mining floating on the surface, serious product homogenization, and excessive commercialization impacting cultural authenticity. Against this backdrop, this article proposes a development path based on systematic mining of Li ethnic totem elements, symbols, and culture, with cross-border integration, digital innovation, and iterative experience as the core, to enhance the uniqueness and competitiveness of Li ethnic tourism cultural and creative products.