Exploring the Pathways for Internationalization of Marketing Programs in Higher Vocational Colleges under the Background of Hainan Free Trade Port Construction

Abstract

The rapid advancement of Hainan Free Trade Port (FTP) construction has not only fueled the growth of Hainan’s three leading industries—tourism, modern services, and high-tech industries—but has also elevated the province’s level of openness to the world. As Hainan faces an expanding international market, the demand for marketing talent is evolving towards higher quality and increased internationalization. In response to the new developments and demands brought about by the FTP, higher vocational colleges, as critical bases for cultivating applied talent, must strategically adjust their program directions to train international marketing professionals urgently needed for the FTP. This paper reviews the current development of marketing programs in Hainan’s higher vocational colleges, analyzes the opportunities and challenges posed by the FTP construction, and explores pathways for the internationalization of marketing programs that align with FTP requirements and embody the unique characteristics of Hainan. 32-40 Exploring the Pathways for Internationalization of Marketing Programs in Higher Vocational Colleges under the Background of Hainan Free Trade Port Construction 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook