A study on the planning and mechanism of intercultural communication within the variety show “Divas hit the road” from the perspective of intercultural communication

Abstract

With the advancement and gradual complication of the wave of globalization, the previous scenario of merely communicating with Europe and the United States has gradually transformed into a new trend of regional and country-specific economic and trade exchanges and communications. During its hit broadcast, “Divas hit the road” significantly influenced Chinese audiences’ cognition of Southeast Asia and also promoted cultural exchanges and communications between China and Southeast Asian countries. This article explores, through research methods such as questionnaire surveys and text analysis, how cultural exchanges and dissemination are carried out during the production process of “Flowers and Young Friends”, and simultaneously analyzes its planning and mechanism in cross-cultural communication. 68-77 A study on the planning and mechanism of intercultural communication within the variety show Divas hit the road from the perspective of intercultural communication 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook