The development of video game industry and the construction of national image in the context of Trans-cultural diffusion

Abstract

As an indispensable component of a country’s cultural strategic industries, the significance of China’s electronic game industry in realizing socialist cultural diplomacy is self-evident. Taking the national image construction after the convening of the 20th National Congress of the Communist Party of China as the theme, this paper explores the shaping of national image through the development of China’s electronic game industry in the context of cross-cultural communication. It analyzes the characteristics of electronic games as a medium and their unique position in cultural communication, emphasizing the significant advantages of electronic games in the overseas promotion of ideological values, social survival methods, and popular cultural products. However, despite some achievements in this regard, China still faces difficulties and challenges. Therefore, this paper examines the issues faced by Chinese domestic electronic games in national image construction and proposes countermeasures to enhance the overseas influence of electronic games, supporting the goal of building a “credible, lovely, and respectable” national image put forward at the 20th National Congress. 83-90 The development of video game industry and the construction of national image in the context of Trans-cultural diffusion 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook