The Combination of National Image: A Study of International “Weak Communication” from the Perspective of Liquidity Theory

Abstract

Under the background of globalization and the change of information and communication technology, the construction of national image attracts much attention, and the theory of “weak communication” emerges as the times require. Based on Hall’s “junction theory” and text analysis method, this paper studies famous video bloggers in the countries along the “One Belt and One Road” on the Douyin. The paper probes into the role of “weak communication” in the construction of national image. The research finds that “weak communication” can effectively enhance the audience’s identity, eliminate cultural estrangement, overcome cultural barriers and enhance emotional ties through “weak language”, “weak stand”, “weak theme” and “weak social interaction”. It is of great significance in cross-cultural communication. At the same time, its fragmentation, secondary, interpersonal, mass communication methods fit the theory of information diffusion, effectively improve the effectiveness of communication, image communication in China to provide theoretical and practical reference. 151-165 The Combination of National Image A Study of International Weak Communication from the Perspective of Liquidity Theory 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook