A Study on the Dissipative Effect and Psychological Mechanism of Film Second Creation Narration under the Accelerated Social Perspective

Abstract

In the context of accelerated society, short videos are emerging and movie dichotomous narration is emerging. Therefore, based on the use and satisfaction theory, this study will use the questionnaire survey method and in-depth interview method to explore the demotivation effect of movie dicreation narration and its audience’s psychological mechanism. It is found that for the audience, movie narration short videos can satisfy their needs of saving time and trouble. In terms of movie narrative and its industry, movie narration has brought about the “disappearance” of movie audiences and the dissolution of the macro-narrative of the movie, but to a certain extent, movie narration is helpful to stimulate the interest of the audience, increase the attention of the movie, and then increase the number of movie schedules, and promote the development of the movie industry. In this regard, the movie industry should make good use of movie second creation narration to promote the prosperity and development of movie production through online and offline marketing strategies. The innovation of this paper is that it combines the perspective of accelerated society to provide theoretical and practical references for understanding the phenomenon of movie dichotomous narration and the development of the movie industry from the perspective of the audience.