Content Transformation in Global North and South News Media: CNN and CGTN Case Study on International Discourse

Abstract

In the 21st century, the Global South, represented by China, has increasingly contested the media discourse traditionally dominated by the Global North, enhancing cultural soft power and reversing international image perceptions. This study examines how racial discrimination and racism are reported in international news coverage by comparing the Chinese media outlet CGTN and the U.S. media outlet CNN from January to August 2022. A content analysis of 56 news stories involving ethnic minorities was conducted, with a focus on six stories that exhibit distinct narrative styles and ideological biases. The findings reveal significant differences in the framing and emphasis of racial issues, with CGTN emphasizing de-Westernization perspectives and CNN emphasizing government failures and human rights concerns. The study also examines CNN’s strategic adjustments in response to the growing international discourse power of CGTN and other Global South media. CNN has increasingly adopted more nuanced and culturally sensitive reporting, attempting to balance its traditional Western-centric perspectives with a broader global outlook. At the same time, CGTN has refined its narrative to emphasize China’s achievements and the injustices of Western imperialism, promoting a constructive approach to journalism. 8-17 Content Transformation in Global North and South News Media CNN and CGTN Case Study on International Discourse 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook