The onslaught of “momo”: a study of the mechanism of anonymity in the formation of the anti-silence spiral

Abstract

In recent years, the new media technology continues to develop, people use the network social platform to express their views, socializing, etc., and gradually completed the digital existence, the media ecology has undergone a great change. In order to maintain the order of the network, vigilance network fraud and other undesirable phenomena, network communication from the anonymity system gradually to the real-name system, at the same time, the development of big data makes netizens easier to be recognized by real-life acquaintances, and based on the post-truth era of the emotional front as well as the quality of the netizens of the varying, “cyber-violence” phenomena such as the phenomena of “cyber violence” and others are endless, data privacy leaks occur frequently, and group pressure completes the spread from offline to online, and many Internet users dare not express their views freely on the Internet, forming a spiral of silence. In this context, some network users began to spontaneously “secondary anonymity”, to momo as a collective mask presented in the network foreground, by enhancing the account privacy to reduce the constraints of group pressure, to protect their own digital proximity rights. 40-51 The onslaught of momo a study of the mechanism of anonymity in the formation of the anti-silence spiral 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook