From “Craftsmanship” to “Meaning”: A Study on the Symbolic Construction and Communication of Tea Ceremony on New Media Platforms

Abstract

In the new media era, Chinese tea ceremony inheritance has seen a profound symbolic transformation, shifting from traditional brewing skill displays to the multi-dimensional construction and dissemination of cultural symbols on new media platforms. This study uses literature research and content analysis to explore four presentation forms of tea ceremony content, analyze the construction mechanism of its core visual symbols and the symbol production and communication logic of multiple actors. It identifies prominent communication problems like symbolic superficialization, fragmented dissemination and excessive commercial encroachment, and proposes targeted optimization strategies. The research aims to provide theoretical and practical references for the inheritance and innovative communication of tea ceremony culture, helping it integrate into contemporary life and attract young groups.