Research on the Deep Integration of Innovation and Entrepreneurship Education with Professional Education Driven by Academic Competitions: A Case Study of the Business English Major

Abstract

In the context of the deep integration of the global economy and China’s active promotion of an innovation-driven development strategy, Business English education needs to deeply integrate with innovation and entrepreneurship education to cultivate interdisciplinary talents with language proficiency, business acumen and innovative spirit. Driven by academic competitions, this paper explores teaching models and practical approaches for integrating Business English education with innovation and entrepreneurship education. Currently, this integration faces challenges such as a fragmented curriculum system, traditional teaching methods, insufficient teacher capacity, low student engagement, and limited practical platforms. To address these issues, this paper proposes a “competition-integrated teaching” model, which is systematically designed across five dimensions: teaching objectives, content, methods, organizational forms, and evaluation systems, while constructing a multi-dimensional learning ecosystem of “classroom + competition + enterprise”. Practice demonstrates that this model effectively enhances students’ competencies, though further optimization is needed in course articulation and practical implementation. It is suggested to promote the widespread application of the reform outcomes through a “local pilot – system optimization – comprehensive promotion” pathway, thereby providing a reference paradigm for cultivating interdisciplinary talents in the new era.