“Vertical+”: A Study on the Strategic Path of Platforms for Creating New Regional Mainstream Media under the Threshold of Media Evolution

Authors

  • Yichuan Ma 1 School of Literature and Communication, Jingchu University of Technology, Jingmen, Hubei, China; 2 School of Film and Television Art, Hebei Institute of Communications, Shijiazhuang, Hebei, China
  • Xiaoman Han

Keywords:

media evolution, "vertical+", new regional mainstream media, platform strategy, platform ecosphere

Abstract

The integration and development of regional mainstream media, in the final analysis, is to gather local benign media resources, discover a fast and efficient linking channel for multiple groups, construct a “platform ecosystem” with good multilateral co-operation, build a deep integration and development of the mainstream media communication ecology, test the new operation mode of “vertical + industry”, “platform + political affairs+ services”, build a high-quality platform with core competitiveness, and explore a path for the transformation and upgrading of local traditional media to a new type of regional mainstream media. 1-13-vertical-a-study-on-the-strategic-path-of-platforms-for-creating-new-regional-mainstream-media-under-the-threshold-of-media-evolution 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook

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Published

2024-04-04

How to Cite

Ma, Y., & Han, X. (2024). “Vertical+”: A Study on the Strategic Path of Platforms for Creating New Regional Mainstream Media under the Threshold of Media Evolution. Communication & Education Review, 5(2), 1–13. Retrieved from https://masonpublish.org/index.php/the-communication-education-revi/article/view/921

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