Algorithm as Power: A Study of China’s National Image Construction on International Social Media Platforms

Abstract

With the rapid development of Internet technology, social media platforms have become an important channel for national image dissemination. This paper takes “algorithm as power” as the theoretical perspective to explore the process of constructing China’s national image and its influence on international social media platforms. Through data mining and analysis of international social media platforms such as Twitter(X) and Facebook, it is found that algorithms play the role of “gatekeepers” in information dissemination and have an important impact on the construction of China’s national image. Therefore, this paper adopts a content analysis approach to reveal the differences between different platforms and the types of content they contain in shaping the country’s image, as well as how algorithms affect the visibility and influence of such content. This study provides a new perspective for understanding the construction of China’s image in the international public opinion arena, and is of certain reference value for China to formulate strategies to enhance its national image in international communication. 52-60 Algorithm as Power A Study of China’s National Image Construction on International Social Media Platforms 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook