The Knowledge ‘Utopia’: A Sociological Exploration of Live Commerce in Our Country

Abstract

The core issue in the sociology of knowledge is the relationship between knowledge and society, implying that they influence and promote each other. Since its development in 2016, live-stream e-commerce in our country has seen its field of knowledge production constructed through the interactions between subjects, texts, and social processes. This article, based on the theory of the sociology of knowledge, reviews the development process of live-streaming e-commerce in China. By analyzing the causes, content, and patterns of knowledge production within the texts, the study finds that the ‘narrative’ of knowledge has evolved from ‘strong truth’ to ‘weak truth,’ from ‘ideology’ to ‘utopia,’ and has continued to enrich and expand. The dissemination of knowledge is guided by immersive reception and public endorsement. The perspective of the sociology of knowledge not only opens up a new research space for live-streaming e-commerce through a different disciplinary paradigm but also provides effective pathways for the future development of the live-streaming e-commerce ecosystem. 54-60 The Knowledge ‘Utopia’ A Sociological Exploration of Live Commerce in Our Country 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook