Research on the Development Strategy of Caixin Paywall in the Context of News Payment–Based on 2CM Theory

Abstract

In recent years, the practice of many foreign media towards the transformation of “paying for news” has provided reference experience for the development of China’s payment model, among which, Caixin Media is the earliest media in China to implement the “Paywall” model, and is also the most successful paid media in China at present.The purpose of this paper is to introduce the “2CM theory”, analyze the four main links of content production, copyright management, realization path and marketing mode, and further explore the future development strategy of Paywall, so as to improve the sustainable development of paid content products. 146-157 Research on the Development Strategy of Caixin Paywall in the Context of News Payment–Based on 2CM Theory 下载 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook